What is Laurel B

Laurel B was first introduced and established in 2022. The idea for the name Laurel B created came up after Shalicious, which is derived from the latin word “Lara,” that is defined as “protection, citadel, cheerful,” while B stands for “Plan B”, as another step for Plan A

Laurel B will continue to work in the health and beauty industry. The first product released by Laurel B is a skincare product (The Everyday Skincare x Dr Aren) and soon will be releasing our new baby in cosmetics line.

Laurel B was created in conjunction with our founder, Sha Hasan’s journey in life, and she gathered those together in order to create this brand that will be perceived globally and position itself in each market to generate such perception to become an even stronger market in the future.

Laurel B primarily targets consumers who desire to become more self – assured and definitely appreciate themselves in order to pursue true happiness. Laurel B wishes to provide to all of our customers: not only to help them achieve their skin goals, but also to help them appreciate themselves when they realise their self-worth is more important than anything else.

We discovered that consumers are looking for three things in a skincare product: efficacy, safety, and convenience. The ability of a product to do what it claims to do is referred to as efficacy. This includes wrinkles, dark spots, and fine line reduction. Most people want skincare that will hydrate and nourish their skin while also providing some sun and environmental protection. Many people want products that can help them reduce the appearance of wrinkles and fine lines, as well as brighten and even out their skin tone. And that is what Laurel B wishes to provide to all of our customers: not only to help them achieve their skin goals, but also to help them transform themselves into their own beauty.

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